I recently did a 30th birthday cake for a gentleman who loves cycling. His loving wife ordered it as a surprise. I decided to make a cake shaped like a cycling jersey in yellow.
She sent me a picture of the Tour de France logo. She wanted me to copy the logo onto the jersey but instead replace 'France' with his name. Cool idea.
I saw a similar cake with the inscription that says, "It's all downhill from here" so I put that too.
He was totally pleased so I guess it's well worth the effort.